There are several SEO audit methods that you can get your hands on. Regardless of whether it is a small business aiming for optimization for organic traffic or any SEO agency doing this work for a firm, it is often hard to understand where to start, how much of in-depth analysis is required, and so many more problems.
To remove a bit of the chaos, we’ve narrowed it down to 10 basic elements for carrying out a profitable SEO audit. Irrespective of whether you are an experienced SEO agency in Delhi or in any other city a relatively small business owner fiddling around on your self-created website, following these few phases will draw your website to the path of organic search domination.
To begin with, it’s a good idea to start a website crawl in the background. SEO crawlers crawl the site, much like Google, to offer us some valuable information on the current structure as well as SEO setup. You can find several SEO analyzer tools like Screaming Frog and Beam Us Up with the ability to do this.
Spot Thin Content
When we speak of content, know that your pages won’t get any appreciation in the SERPs if they happen to be thin. The Google algorithm update called Panda launched in 2011 cracked down on such websites with thin content.
“Thin” content refers to content that does not meet the needs of the users. For example, a 300-word blog post about a complicated concept may be called thin. At the same time, it’s not practical to write 1000-2000 words on each page of a website. Here are the contents you should be looking at as an SEO company in India.
• Copy Deck: You get a deck of every page that needs to be audited from your client. Then, you may browse through every page singly and offer page-level recommendations in relation to the other components on that page, along with the way it fits into the site as a whole.
• Top Pages: Export approximately the best 50 pages by traffic – on the basis of site size – and ensure that all of them are adequately beefed-up.
• Quality of Content: Maximum tools for a site audit, after crawling through your site, will give you an extensive report about the length and quality of your content.
Much like strengthening thin content, there also exist a few pages on your website where it can not be content to completely optimize for the target as well as ancillary keywords. For example, let’s say you are a software company that schedules employees. Probably you squeeze keywords like “employee scheduling software” on your homepage at numerous places. The keyword is having the highest volume, lowest competition, and related to “employee scheduling software” is “best employee scheduling software.” Surely, you’d want to rank for this keyword. However, it’s presumably not a sensible scheme to write “we’re the best” on a website’s homepage. To some extent, this keyword looks best in the blog post for SEO India.
The Architecture of a Site
Another crucial component for improving the SEO of your site is confirming that it retains a solid structure. If it has better architecture, it will surely offer a better user experience for website visitors and the bots that crawl your site for determining the search rankings. It’s because of this reason that creating a clear, organized structure that reflects in a comprehensive, precise sitemap is crucial. A powerful URL structure is also equally vital. Always ensure that it associates back to the hierarchy of your site and also sticks to clear simple naming conventions. Try to avoid any special characters or numbers if possible.
Carrying out a complete SEO audit is fairly complicated, as well as technical. You may also find several other technical descriptions of completing an audit elsewhere. It might not be the most interesting task in the world in case you’re not so much into tech, but it can certainly improve your revenue in ways you probably never imagined, provided you do it right. It’s crucial to examine the all-around performance of a website on a regular basis. Check this every month using some simple tools and allow an expert to annually review your website. You may gain valuable advice regarding every kind of metrics if this is continued and your businesses, as well as clients, will definitely thank you for this.