A person can only call himself a “professional marketer” when he knows very well what a marketing strategy is, and how he can do one for either his project or his various marketing campaigns.
And this is what I’m going to show you in the next few minutes in detail with lots of practical examples, and the information you need to become a professional marketer.
In this guide, we will answer the following questions:
- What is a simple marketing strategy with practical examples?
- Why should you rely on a strong marketing strategy?
- What is the difference between a marketing strategy and a marketing campaign?
- What does the marketing strategy consist of?
- What are the most crucial marketing channels you can rely on, and the most essential tools that you can use?
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So, let’s back to the topic;
In this guide, you will learn about the importance of the marketing plan, the elements that make up each plan, and also the difference between the marketing plan and the marketing strategy.
This guide is essential because it touches on many necessary steps … especially how to study the personality of your customers or your audience, and how you collect the information you need about them.
This information is necessary to determine the marketing strategies that you should rely on and how to implement them accurately … If you did, then let’s get to know what is the marketing strategy.
What is the marketing strategy?
Marketing strategy is a set of practical steps that you take to achieve specific marketing goals for your company, by exploiting the various marketing channels.
For example, suppose you want to make $ 100,000 profit for your company this year – according to your marketing plan, think that you work in the ready-made garment industry.
To achieve this goal, you may do any of the following:
- YouTube Marketing.
- Go to the shops to try to persuade them to promote your clothes.
- Create a Facebook page to promote your clothes online.
- Make a funded ad on Facebook.
Each element of the previous is a separate marketing strategy. To create a funded advertisement on Facebook, for example, there are certain information and steps you must take (targeting – designing a promotional video in a specific style) and others.
Also, to promote your clothes to the owners of the shops, you must know the residential areas that you will distribute in, and you must analyze and study some competitors.
For this reason, the concept of the marketing strategy emerged, as it represents all the practical steps that you will take to exploit any marketing channel because Facebook is a marketing channel that differs from the promotion through the shops.
Perhaps the most famous of these marketing channels, which are suitable for almost all fields, are:
- SEO (Get free traffic to your websites, such as blogs and stores).
- Ads founded on search engines.
- YouTube channels.
- Free accounts on social media (Facebook – Instagram – LinkedIn – Twitter).
- Paid advertisements on social media.
- Advertisements on TV and radio.
- Print ads (flyer – billboards).
Don’t worry; later, I will tell you how to use all previous digital marketing channels properly, and also how to choose the channels that best suit your products and services.
The importance of marketing strategy
Marketing strategy is not a modern idea, but on the contrary, since the days of barter, large traders have relied on reading the market, knowing what people are searching for and what competitors are doing to make profits.
This marketing strategy is of great importance to any entrepreneur or professional marketer who wants the product or service he is promoting to reach people and make profits from them.
This importance is represented in the following points:
1- Marketing strategy saves money
This is the most important reason for many marketers. To make profits, you have to reduce expenses, and this is what the marketing strategy helps you with.
Suppose, for example, that you spend on advertising and promotion $1000 to achieve the profits of $5000, what if I told you a marketing strategy that makes you pay the same amount but will multiply your earnings three times.
Or maybe you spend only 500 pounds, and you will achieve the same returns, meaning that if you spend all 1000 you will achieve twice the profits, this is the power of marketing strategies.
Or perhaps with some effort, you use one of the free marketing strategies that helps you to achieve significant profits without the need for a budget to start.
When you know all the channels and methods that make you reach your customers, you will choose the easiest and fastest way, all based on data and numbers, not just speculation.
2- Marketing strategy enables you to make the right decisions
Marketing strategy is the practical steps you implement on the ground to achieve the goals of your project or company. Therefore any decision you will make will be based on the results you achieve.
For example, suppose you discover that your product does not achieve the desired results after many attempts, and this may change the product itself or develop it.
Or perhaps you discover your customer’s need for additional service or a new product that complements what you offer. Hence, you decide to manufacture it, all of this you will know through different marketing strategies.
3- Marketing strategy is the first link with customers
The first time any new customer hears about you is through the marketing channels that you use, if your marketing strategy is tight, you can build a good relationship with your audience for long periods.
For this, you must be a professional in the use of different marketing strategies to achieve your goals quickly.
I think you have now confirmed that the marketing strategy is an indispensable step if you want to market any product or service, but I think you want to ask a question now, but I think I know what it is … let me answer you.
What is the difference between a marketing strategy and a marketing campaign?
I think this is the question that may be reminiscent in your mind right now, the difference between the Marketing Campaign and the Marketing Strategy.
Let me give you a practical example so that you know the answer.
Have you seen the latest Nescafe company products in the Canadian market that started with the beginning of the school year, “Nescafe 3 * 1 first drink for students in Canada”? This was the campaign slogan.
If you go now to buy one of Nescafe’s products, you’ll find some graphics for students, and I think you’ve probably seen one of their funny ads.
If you go to the Nescafe Canada page on Facebook, you will find a lot of posts promoting the same product, and you may have seen a propaganda post while you are on the road.
Or maybe you saw one of these ads on TV, or perhaps you, like me, were targeted on YouTube with this ad, or Facebook as well.
All of the above is called an ad campaign to promote a single product, but all content that has been published and promoted on each platform separately is a marketing strategy.
Nescafe company relied on:
- YouTube ads.
- Free posts on Facebook in addition to the funded ads.
- TV ads.
- Street tablet ads.
This means that a marketing campaign is a set of marketing strategies aimed at promoting the same product or service using different marketing channels at the same time and with the same message.
This is briefly the difference between a marketing strategy and a marketing campaign, and now let’s move on to delve deeper into the procedure and all the information you need to use it professionally.
Marketing strategy elements
The marketing strategy depends on several specific and arranged elements, for this you must adhere to this arrangement, which can dispense with any one of them if it does not suit the nature of the product or service that you are promoting.
1- Small smart goals that you want to achieve
Perhaps you want to make big profits or build a brand that your audience trusts, or maybe put some sales figures you want to achieve this year in your marketing plan.
The goals for each marketing strategy differ from that; they are small and specific goals; you must convert your big goals into specific small goals.
For example, you can target:
- Selling 10,000 items of products you’re promoting this month.
- The number of followers on Facebook increased from 1000 to 2500 during this month.
- The number of subscribers to the mailing list increased from 3500 to 7000 during this month.
You have to set small goals that you can implement in a short period, to be able to evaluate your efforts and the different marketing channels that depend on them.
Remember that the goals must be logical, it is better to set an easy target and achieve what is higher than that you place a big goal and not realise it, and also remember that you will analyze all the results that you collected to improve yourself in the future.
If this is your first time to develop a specific marketing strategy, start with the most straightforward possible goals, and target higher numbers and profits over time.
2- The clients you are targeting
We learned how to create a professional marketing plan on how to draw the personality of your ideal customers (Buyer Persona), which is the same customer model that we will be using here in this item but to suit the platform on which it depends.
For example, if you are promoting express transportation, and the characters that you are targeting in your plan are like the image below:
Template for leads
Don’t you think that if the platform on which YouTube was relied upon to promote you would be targeting perhaps the first and second characters with your ads, and maybe targeting the third character by promoting on LinkedIn’s platform?
And in this element, too, you must put some frills on the personality of your ideal customer, according to the platform, so you have to know what types and forms of content that interact with him.
For example, do young people interact more with emoji? On social media platforms, while adults love to see videos that demonstrate material evidence of the quality of your product or service.
All this information you acquire with time and experience and at the same time with analyzing the results.
3- The available resources
What budget will you save to achieve the goals we set previously, what are the marketing channels that you have a specific rule that you can use in the promotion process (blog – channel on YouTube – accounts on social media).
You have to take advantage of every resource in your hands and every person in your team to achieve your goals. Perhaps you have a professional photographer or expert writer, or anyone can perform specific tasks to implement the marketing strategy.
Let me assure you once again of the importance of preparing the comprehensive marketing plan because then you will know all the resources available to you and the budget that you move in general.
Here you can allocate a portion of these resources to implement each marketing strategy separately.
4- The time map
This element is where you put all the information you collected in the implementation and review. Hence, you define all the steps of your marketing strategy practically with the right time for it.
For example, suppose you rely on content marketing – which I will tell you later – through several articles promoting your new service.
The idea here on this map is to place everything related to the marketing channel such as:
- Your target keywords.
- Your customers’ personalities that you target in each article.
- Author of each article.
- The date each article was published.
- The CTA in each article.
The same applies to any other marketing channel, such as Facebook or Instagram or paid ads and others, and you may now ask what the best marketing channels for you are? … Let me answer you then!
The most important marketing channels that you can rely on
Each marketing channel has a particular character, which you have to understand well to optimize the use of your money and time, so you may promote your products on Facebook while YouTube is better for you.
For this you have to be aware of the most critical marketing channels available to choose from them that suits you and do not worry, you are on the right site, and here you will find all the information that you may need.
I will now put in your hands the most important marketing channels, and all the resources and tools you need to master them:
- Facebook: The most essential marketing channel because it fits most age groups and interests, which you can master with the complete Facebook Marketing Guide.
- YouTube: a great marketing channel that you can rely on either for free or through funded ads, and I think you will need to know the answer to the question of how to post my channel on YouTube.
- Google search engine: the most powerful search engine in the world and you will know how to benefit from it.
- Instagram: The first photo site in the world that suits many industries, apparel, beauty, and sports.
You now know very well what is the marketing strategy, its importance and elements, and the most important marketing channels that you need. Thus you are qualified to see the best and most effective e-marketing strategies.
If you need to know other information about marketing, its strategies, methods, and skills, then be sure to keep track of our website so that you will be among the first to benefit from this information that we publish regularly.
I wish you success.