When it comes to marketing, you need to be creative to grab the attention of the audience. Your marketing team is always looking for an innovative way to tell your company’s story. Your audience wants something new and fresh, which captivates their mind and get them excited about the new thing in the market.
Using animations for marketing is a creative way that can help a brand convey a simple message or explain a complex concept to the audience in a cost-effective and visually appealing way. There are many different styles of animations which can be included in your marketing strategy to deliver the right message to the audience.
Here are some ways in which you can use motion graphics to deliver your company’s message to the audience.
- Animated explainer video
This type of animation helps the audience to understand your product and the value of your services. It consists of four parts.
- The problem of the customers
- The solution to the problem
- How it works
- Call to action
Explainer videos can be used anywhere, be it your company’s website, social media or an email campaign. However, it’s important to remember that you are addressing to the audience, so you need to keep it short, simple and easy to understand.
- Brand animations
It is a short animated video which informs the world about your brand and what it is all about. It uses music and visuals to inspire the audience and evoke their emotions. Just like an explainer video, the brand animations can also live anywhere. They are helpful and informs the world about your brand.
- 3D animations
It is the creation of three-dimensional images moving within the digital environment. It gives depth to the video and adds a competitive edge to the market. With more realistic images of the product, services or location, 3D animations can provide the audience with a more realistic view. It is prevalent in the advertising industry and is widely used in architecture. Brands are hiring video animation services to benefits from 3D animations for video marketing.
GIFs are prevalent on social media. A number of brands are using GIFs as an innovative way to use motion graphics to announce a new product flash sale. GIFs are affordable to make and don’t involve any risks in experimenting it.
- Micro animations
Think about the Facebook emoticons on the reaction bar with the like button which moves whenyou hover the cursor on it or hold it down the button on your phone. These moving emojis are the most suitable examples of micro animations which can be used on websites and help to guide the users through visual cues.
Animation is a powerful tool which can be used to tell you company’s story, whether it is used to inform the customers about a new product in the market or explain intricate details about a business. The primary goal is to capture the attention of potential customers so they can make a favourable decision.